All riled up and overstressed, the auto industry as it sails through the intimidating high tide of economic battery, alarmed and defensive automakers attempt to salvage the best out of the bad times. This also seems to be an opportune moment for a review of the industrial events as they unfold, and to gain insights in to the hows and whys. And then, to march ahead with a perked up grit, coupled with an approach that signifies a paradigm shift, perhaps.

Authored by Graeme P. Maxton and John Wormald, both seasoned industry veterans, the book “Time for a Model Change: Re-engineering the Global Automotive Industry” delves deep into the unsystematic thinking, and unsynchronized approach that ails the industry as a whole, both the auto manufacturers and the auto parts sector.

The development of the automotive industry has turned out to be the one of the most significant industrial phenomenon of the previous century, that’s impacted the society like no other. And it continues to be one, as it makes up for more than 11% of the GDP of Europe, North America, and Japan. This means that a one in nine people are employed by the industry.

The reader, throughout the journey of its reading would encounter broad, new, practical, critical, and far reaching recommendations meant to ensure the industry’s sustainability, by satisfying its myriad stakeholders.

The book takes the reader on and intriguing voyage bit by bit, here’s the rundown of the contents.

1. From automania to maturity: in the main markets at least

2. The problems that can be fixed: dealing with noxious emissions, traffic accidents and congestion

3. The global resource challenges: energy and space

4. A global industry: the changing international order

5. The supplier industry: the catalyst for the profound changes to come

6. The downstream sales and service sector: the coming revolution

7. When the numbers don’t add up: an industry that doesn’t earn its keep

8. Choosing a future for the automotive industry

9. Time for a model change 

The content is comprehensive and thoroughly researched, just as you would expect from the ace analysts. The critical analysis exposes the fallibility of the present system, but not without several eyeopening ideas as solutions. Further, since the coverage presents the automobile industry’s overview as a whole, and not its fragments, the text has universal appeal. For instance, the aftermarkets are an ever expanding segment but are still fuel by obsolete standards of retailing. The authors explain this and point out the opportunities that lie within the sector.

All in all, the book appears to be a must read for one and all associated in any way with the industry, not to mention all those who’re simply interested.

To learn more about the book and auto industry in general, kindly visit my blog: “Automoble Hotspot.”

I’ve been using the Automatic Article Submitter software program for about 3 months now and I’m writing this Article Submitter review to share the strengths and weaknesses of the article submission software, so that you can make an informed decision about whether it’s worth your money and time.

Your first challenge is persisting through the setup process.

It takes some time to initially setup this article marketing system and learn how to use it, but it is well WORTH THE EFFORT, so keep that in mind as I cover the challenges of the program.

The training videos give great information that provide you key points to maximize your effectiveness, so be sure to watch them, but I will warn you that listening to Milan the programmer SLOWLY describe the details of the system made me want to scream.

I admit that I’m a ‘just the facts’ kind of person, but you will understand what I mean when you watch the videos.

Your second challenge is taking the time to setup all of the article directory accounts.

There’s over 300 different article submission sites in the database, which is AMAZING.

I mean think about that… Every time you write an article, it can be published on hundreds of article directory sites.

It has a Mass Register feature that sets up your accounts automatically with most of the article directories, and that is a HUGE TIME SAVER. But you will need to manually setup some of the accounts too and this can take some time.

The time taken to setup the system pays multiple dividends later when you submit your article.

The system allows you to organize the articles directories into ‘Site Groups’ for your different campaigns.

Most article directories cover a wide variety of topics so that you can submit any type of article to them, but others are more focused.

Yes, Google likes to see links to your web site, but they them better when they come from a site that has relevant content.

For example, you wouldn’t want to submit an article on automotive parts to a health and wellness article directory.

So Site Groups let you TARGET YOUR AUDIENCE and provide more relevant back links to your site.

It allows you to setup different pen names, so that you can position yourself correctly for different campaigns.

Say that you have one campaign for nutrition products and another for automotive products.

When writing an article, you want the reader to be able to find out more information about you and that information should be congruent with the article topic, so you would have one pen name for the nutrition articles and one for the automotive articles.

And you can have other people who write articles for you, under that same account, so they would need their own pen name.

Article Submitter has an ARTICLE SPINNER option.

Here’s one of the most amazing features…

It you’re going to submit an article to hundreds of directories, you don’t really want the articles to all be exactly the same, because Google will see that as duplicate content.

It takes some time to setup the article spinner for each article, but it’s worth it because when it submits the articles, different variations are automatically created. This makes them appear different to the search engines, which may result in you getting several top ranked listings.

The last step is submitting the articles.

Some article directories will accept AUTOMATIC submissions from Article Submitter, which is a HUGE time saver. Others will have to be placed manually.

The great part is that even in ‘manual mode’, to submit an article you just click a button and the program wills automatically log into the article directory for you and INSERT ALL OF THE ARTICLE CONTENT on their online forms, so that all you have to do is confirm the entry and it’s done.

These submit article features will save you so much time, that you can SPEND YOUR TIME MORE EFFECTIVELY in writing more articles to generate more traffic to your web site.

Article Submitter Summary

If your goal is to drive traffic to your web site, this is a valuable tool in your arsenal. You’ll want to use it consistently to generate enough traffic and backlinks to move your site up the search engine rankings.

Each article you submit creates a path to your website and the more paths you create, the more ways there are for people to reach your website.

Over time, as you build enough paths, they will help your site get ranked in search results, which acts like a highway of traffic to your site.